JAKARTA. The ad spending performance has recovered in 2016, after had been growing in a slower pace in 2015. The data of Nielsen Advertising Information Services show, the ad spending of televisions and print media grew by 14% to Rp 134.8 trillion in 2016. This year, the media issuers, mainly the TV stations would still record positive performance following the improvement in ad spending growth. Three main media groups, namely PT Media Nusantara Citra Tbk (MNCN), PT Surya Citra Media Tbk (SCMA) and PT Visi Media Asia Tbk (VIVA) would compete closely for the market shares in this year. Christine Natasya, Analyst at Mirae Asset Sekuritas Indonesia said, the net ad spending growth in this year would be similar with the last year’s growth.
Ad spending boosted media performance
JAKARTA. The ad spending performance has recovered in 2016, after had been growing in a slower pace in 2015. The data of Nielsen Advertising Information Services show, the ad spending of televisions and print media grew by 14% to Rp 134.8 trillion in 2016. This year, the media issuers, mainly the TV stations would still record positive performance following the improvement in ad spending growth. Three main media groups, namely PT Media Nusantara Citra Tbk (MNCN), PT Surya Citra Media Tbk (SCMA) and PT Visi Media Asia Tbk (VIVA) would compete closely for the market shares in this year. Christine Natasya, Analyst at Mirae Asset Sekuritas Indonesia said, the net ad spending growth in this year would be similar with the last year’s growth.