KONTAN.CO.ID - NEW YORK. European Union antitrust regulators may order Alphabet Inc's, Google, to sell a part of its advertising-technology business, a source with direct knowledge of the matter told Reuters on Monday. The EU's top antitrust watchdog, the European Commission, could issue a formal complaint against Google as early as Wednesday, the source said, further intensifying trans-Atlantic efforts to diminish the tech giant's dominance in digital ads. In 2022, the Commission launched an investigation into Google's sweeping presence at almost all levels of the supply chain for online display advertising, expressing concern about its dominant position.
EU Regulators May Demand Google to Sell Part of Ad-Tech Business - Source
KONTAN.CO.ID - NEW YORK. European Union antitrust regulators may order Alphabet Inc's, Google, to sell a part of its advertising-technology business, a source with direct knowledge of the matter told Reuters on Monday. The EU's top antitrust watchdog, the European Commission, could issue a formal complaint against Google as early as Wednesday, the source said, further intensifying trans-Atlantic efforts to diminish the tech giant's dominance in digital ads. In 2022, the Commission launched an investigation into Google's sweeping presence at almost all levels of the supply chain for online display advertising, expressing concern about its dominant position.