KONTAN.CO.ID - JAKARTA. The alcoholic beverage issuer, PT Jobubu Jarum Minahasa Tbk (BEER) will continue its expansion plan in 2024. BEER's CEO, Audy Charles Lieke, mentioned that as part of the expansion, BEER plans to continue the construction of a new factory on Java Island. Along with that, BEER will also carry out expansion stages in distribution lines and direct sales outlets to consumers. They aim that this year, most provinces in Indonesia that allow the sale of alcoholic beverages will distribute products from Jobubu Jarum Minahasa. “The company will also expand to districts and cities that have not been distributed before,” Audy revealed to Kontan.co.id, last week.
Baca Juga: Begini Rencana Ekspansi Jobubu Jarum Minahasa (BEER) Sepanjang Tahun 2024 With several expansion agendas this year, BEER is optimistic that the business pace in 2024 will be better than the previous year. Considering, that Indonesia has just passed the COVID-19 pandemic, it is expected that this year the business world will be more stable. Similarly, the purchasing power of the community will increase, coupled with good national politics, which will drive the overall economic level to improve. In addition to expanding production capacity and adding distribution networks, BEER also plans to release several new products this year. This strategy aligns with the company's vision at the time of the initial public offering (IPO), where BEER aims to have products in the all-spectrum and all-range segmentation. Baca Juga: Observe the Business Strategy of Jobubu Jarum Minahasa (BEER) in the Year 2024 He detailed, that this year BEER will add distribution networks, both at the distributor level and the sub-distributor level throughout Indonesia. “This is the company's distribution network that is expected to become the company's product distribution infrastructure, along with the increasing number of new products from the company,” he explained.
