KONTAN.CO.ID - TOKYO. Honda Motor Co said on Tuesday it would create a new division in a bid to strengthen and speed up its electrification business as part of an overhaul of its organisational structure. The shake-up is part of the automaker's bid to catch up in the fast-growing market for full electric vehicles, led by Tesla Inc and China's BYD Co. Japanese automakers have been at risk of falling behind their European and U.S. rivals in the EV market. In changes effective April 1, the new division would consolidate the Japanese automaker's electrification strategy and development of automobiles, motorcycles and power products such as generators, it said in a statement.
Honda to Create Division to Speed Up Electrification Development
KONTAN.CO.ID - TOKYO. Honda Motor Co said on Tuesday it would create a new division in a bid to strengthen and speed up its electrification business as part of an overhaul of its organisational structure. The shake-up is part of the automaker's bid to catch up in the fast-growing market for full electric vehicles, led by Tesla Inc and China's BYD Co. Japanese automakers have been at risk of falling behind their European and U.S. rivals in the EV market. In changes effective April 1, the new division would consolidate the Japanese automaker's electrification strategy and development of automobiles, motorcycles and power products such as generators, it said in a statement.