JAKARTA. The Jakarta administration want residents to consume frozen beef, emphasizing that most remain somewhat reluctant to consume imported frozen beef despite its cheaper price. City-owned slaughterhouse operator PD Dharma Jaya said that consumer preference for fresh beef facilitated the consistently high price, listed above Rp 100.000 (US$ 7,46 ) per kilogram. Dharma Jaya president director Marina Ratna Dwi Kusumadjati said people in developed countries were accustomed to frozen beef. “We are trying to educate consumers that frozen beef is better than fresh beef. Fresh beef tends to rot easily. The quality of frozen beef can be preserved for 12 hours,” Marina said during a meeting at City Hall on Tuesday.
Jakartans encouraged to purchase frozen beef
JAKARTA. The Jakarta administration want residents to consume frozen beef, emphasizing that most remain somewhat reluctant to consume imported frozen beef despite its cheaper price. City-owned slaughterhouse operator PD Dharma Jaya said that consumer preference for fresh beef facilitated the consistently high price, listed above Rp 100.000 (US$ 7,46 ) per kilogram. Dharma Jaya president director Marina Ratna Dwi Kusumadjati said people in developed countries were accustomed to frozen beef. “We are trying to educate consumers that frozen beef is better than fresh beef. Fresh beef tends to rot easily. The quality of frozen beef can be preserved for 12 hours,” Marina said during a meeting at City Hall on Tuesday.