JAKARTA. Fast food giant McDonald's Indonesia will launch a mobile application for food orders in the fourth quarter of this year to tap the growing smartphone market and keep up with the shifting customer behavior, a senior company employee said on Thursday. Customers can currently order food for delivery through the McDonald's website, said Michael Hartono, McDonald's Indonesia's marketing and communication director. The food chain said that a mobile application would give customers easier access to order food order amid growing technology use and development in Indonesia.
McDonald's Indonesia to launch mobile app in Q4
JAKARTA. Fast food giant McDonald's Indonesia will launch a mobile application for food orders in the fourth quarter of this year to tap the growing smartphone market and keep up with the shifting customer behavior, a senior company employee said on Thursday. Customers can currently order food for delivery through the McDonald's website, said Michael Hartono, McDonald's Indonesia's marketing and communication director. The food chain said that a mobile application would give customers easier access to order food order amid growing technology use and development in Indonesia.