KONTAN.CO.ID - JAKARTA. The increased cost of living during a stagnant business period has forced middle-class consumers to purchase cheaper goods to meet their daily needs, fast-moving consumer goods leader Unilever said on Wednesday. On the other hand, high-end consumers continued to purchase premium packaged goods, PT Unilever Indonesia president director Hemant Bakshi told journalists on Wednesday, during a public expo at the company's headquarters in South Tangerang, Banten. He said the changing consumption pattern had caused a shift in consumer segmentation, with middle-class consumers shifting to low-value goods.
Middle consumer shifts to lower-value goods: UNVR
KONTAN.CO.ID - JAKARTA. The increased cost of living during a stagnant business period has forced middle-class consumers to purchase cheaper goods to meet their daily needs, fast-moving consumer goods leader Unilever said on Wednesday. On the other hand, high-end consumers continued to purchase premium packaged goods, PT Unilever Indonesia president director Hemant Bakshi told journalists on Wednesday, during a public expo at the company's headquarters in South Tangerang, Banten. He said the changing consumption pattern had caused a shift in consumer segmentation, with middle-class consumers shifting to low-value goods.
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