KONTAN.CO.ID - JAKARTA. This year, PT Mitra Adiperkasa Tbk (MAP) is expanding their business portfolio by introducing a South Korean makeup brand called KAJA Beauty to the public through Sephora. 

The addition of the KAJA brand to MAP's brand portfolio is expected to strengthen

MAP's position as a global brand retailer in Indonesia. The presence of KAJA Beauty is also hoped to add variety to the cosmetics industry in Indonesia, responding to the growing demand for high-quality international cosmetic brands. 

“KAJA offers multi-tasking, multi-benefit products that are easy to apply and do everything for you. KAJA is also a clean cosmetics brand with vegan ingredients,” wrote the management, as reported from the disclosure of information from the Indonesia Stock Exchange, Saturday (23/3).

“MAP's commitment to bringing leading beauty brands to consumers will continue to shape the retail market in Indonesia, as well as offering a blend of luxury and accessibility. With the debut of KAJA Beauty at Sephora, beauty lovers get a transformative experience that celebrates individuality and self-confidence,” they added.

For additional information, KAJA Beauty [pronounced “kah-jah” which means “let's go” in Korean] is a K-Beauty for all skin types, skin colors, ages, body types or everyone. 

KAJA believes that beauty should radiate a balance between cheerful, effective, gentle and serious. From adorable packaging to sensory formulas, KAJA creates made-to-play products with Korean innovation.

Editor: Syamsul Azhar