KONTAN.CO.ID - JAKARTA. Tokopedia is striving to maximize the potential of e-commerce business in 2024 through several strategies and innovations in collaboration with TikTok. Tokopedia's Head of Communications, Aditia Grasio Nelwan, stated that they cannot speculate on the trend of Indonesia's e-commerce business. Regardless, Tokopedia is always adapting to meet the ever-changing needs of its users over time. One of them is launching the Buy Local campaign, which coincides with the National Online Shopping Day (Harbolnas) on 12.12. This campaign is the first collaboration between Tokopedia and TikTok.
Tokopedia Ready to Continue E-Commerce Business Innovation with TikTok in 2024
KONTAN.CO.ID - JAKARTA. Tokopedia is striving to maximize the potential of e-commerce business in 2024 through several strategies and innovations in collaboration with TikTok. Tokopedia's Head of Communications, Aditia Grasio Nelwan, stated that they cannot speculate on the trend of Indonesia's e-commerce business. Regardless, Tokopedia is always adapting to meet the ever-changing needs of its users over time. One of them is launching the Buy Local campaign, which coincides with the National Online Shopping Day (Harbolnas) on 12.12. This campaign is the first collaboration between Tokopedia and TikTok.