JAKARTA.The competition in bottled drinking water (AMDK) becomes tougher. Recently, the subsidiary of PT Mayora Indah, PT Tirta Fresindo Jaya, which is the producer of Le Minerale brand, on 1 October 2016 filed a legal notice to its competitor. In this case, Tirta Fresindo Jaya found that the competitor, which claimed to represent PT Tirta Investama, has prohibited some stores to sell Le Minerale. As an information, PT Tirta Investama is the producer of bottled drinking water under the brand of Danone Aqua. According to Marketing Director of PT Tirta Fresindo Jaya Riko Santoso, the competitor has threatened to down grade the status of a store, which sell Le Minerale brand, from star outlet (SO) to general wholesaler.
Tougher competition in drinking water business
JAKARTA.The competition in bottled drinking water (AMDK) becomes tougher. Recently, the subsidiary of PT Mayora Indah, PT Tirta Fresindo Jaya, which is the producer of Le Minerale brand, on 1 October 2016 filed a legal notice to its competitor. In this case, Tirta Fresindo Jaya found that the competitor, which claimed to represent PT Tirta Investama, has prohibited some stores to sell Le Minerale. As an information, PT Tirta Investama is the producer of bottled drinking water under the brand of Danone Aqua. According to Marketing Director of PT Tirta Fresindo Jaya Riko Santoso, the competitor has threatened to down grade the status of a store, which sell Le Minerale brand, from star outlet (SO) to general wholesaler.