KONTAN.CO.ID - REUTERS - Elon Musk-owned social media company X could lose as much as $75 million in advertising revenue by the end of the year as dozens of major brands pause their marketing campaigns, the New York Times reported on Friday. Musk backing an antisemitic post on the platform last week has led several companies including Walt Disney DIS.N and Warner Bros Discovery WBD.O to pause their advertisements on the site formerly called Twitter. X has struck back and sued media watchdog group Media Matters, alleging the organization defamed the platform with a report that said ads for major brands including Apple and Oracle had appeared next to posts touting Adolf Hitler and the Nazi party.
X May Lose Up to US$ 75 mln by Year-end on Advertiser Exodus
KONTAN.CO.ID - REUTERS - Elon Musk-owned social media company X could lose as much as $75 million in advertising revenue by the end of the year as dozens of major brands pause their marketing campaigns, the New York Times reported on Friday. Musk backing an antisemitic post on the platform last week has led several companies including Walt Disney DIS.N and Warner Bros Discovery WBD.O to pause their advertisements on the site formerly called Twitter. X has struck back and sued media watchdog group Media Matters, alleging the organization defamed the platform with a report that said ads for major brands including Apple and Oracle had appeared next to posts touting Adolf Hitler and the Nazi party.